This is how you can add a neon text effect in Filmora. I’m going to be using a video clip for the background, and the background is a bit too bright, so I’ll change the brightness to minimum so the text or the neon effect will be more visible.
Prepare the background for the Filmora Neon Text Effect


You can also change the contrast, exposure, shadow, etc., but the brightness should be good enough.
Add and choose the neon style for the Filmora Neon Text Effect
I think it is good enough, but if you’re not happy with the effect, you can use something else like the neon text effect, which resembles the kind of effect we want to achieve here.



That looks really nice.
Customize text content, font, and styling in the Filmora Neon Text Effect

You can change the color and size. You can also add some rotation and other effects in this menu, but this should be more than enough if you just want a simple neon text effect.
Animate the text – In, Out, and Loop in the Filmora Neon Text Effect
If you navigate to Animation, you will see three different options: In, Out, and Loop.


For Looping, this is quite fascinating because you can make the animation keep going as long as the text appears on the video. This is going to make the video even more engaging and draw attention to this particular text.

Play the whole video to preview the result. It looks pretty, it’s blinking, and it’s definitely going to attract attention by just having this blinking text effect.

Final Thoughts
Reduce the background brightness, add a neon title from the Titles menu, customize the text and font, then animate it with In, Out, and a blinking Loop. That’s essentially how you can apply a neon text effect in Filmora.